The Rise of Social Media Marketing

By June 21, 2019 The Digital Knockout Blog

The Rise Of Social Media Marketing


By now most people have realized that social media isn’t just a fad or a way for young people to socialise. In fact, its impact on the way we communicate has been said to have been the largest social shift since the Industrial Revolution!


The constant adding and upgrading of social media platforms has created a marketing

goldmine that is continuously creating new opportunities to connect with consumers. Social Media has become a fundamental marketing tool for companies because, whether or

not they like it, people will use social media as a platform to talk about their experiences

with different businesses.


A company’s reputation is now under the control of the customers, and it only takes a

handful of people writing negative reviews to cause a PR nightmare that can destroy the

public perception of an entire company. This is why being able to connect and engage with people has quickly become a cornerstone of modern marketing, as it allows companies to take back some of the control by marketing their brand the way they want it perceived.


By having accounts on social media platforms that are frequented by your target market can help build relationships with customers by providing engaging content and easily accessible information. Keep in mind, advanced social media marketing can generate up to a ten times return on ad spend, so this is worthwhile investing time and knowledge into.


Why Business Should Use Social Media Marketing


Everyone who has done well in the modern business market seems to have somehow

cracked the code of effective social media marketing. Properly utilizing various social media

platforms is the best way to boost your business, as it delivers incredible results in regards

to sales, leads, and brand awareness. It essentially provides your business with an enormous

reach at an incredibly low cost.


When Facebook first launched its advertising platform, early adopters became millionaires quicker than ever! This was simply because the cost per sale was so low that virtually any first mover in any industry was guaranteed to do well!


The key features of social media that have revolutionized modern marketing are:


  •  It provides you with a wide reach to a variety of audiences
  •  It enables you to form strong relationships with consumers
  •  Content sharing has become so much quicker and simpler
  •  It gives you multiple platforms in which you can boost your brand awareness
  •  It serves as a direct link from company to customer, which increases brand loyalty


The Different Types of Social Media


Social Networks 

To connect with people and companies online

  • Facebook
  • Twitter
  • LinkedIn


Media Sharing Platforms

To find and share different media types (i.e. photos, videos)

  • Instagram
  • Snapchat
  • YouTube


Discussion Forums 

To find and share different information and ideas

  • Reddit
  • Quora


Content Curation Networks

To find, save, and share new and trending content

  • Pinterest
  • Flipboard


Social Review Sites 

To find and review businesses

  • Yelp
  • TripAdvisor


Blogging and Publishing Platforms

To publish or share original content

  • Tumblr
  • WordPress


Social Shopping Services

To follow trends and brands, and find relevant items to purchase

  • Etsy
  • Wish


Sharing Economy Networks

To advertise, buy/sell, or trade various goods and services

  • Uber
  • Airbnb


Social Media Statistics


Still skeptical of the effectiveness of boosting your businesses with social media marketing?

Consider these statistics:


  • 3.48 billion people worldwide are social media users (as of January 2019), which is almost half of the global population (45% to be specific)
  • Visual content is more than 40 times more likely to get shared on social media than other types of content
  • Online adults aged 18-34 are most likely follow a brand via social networking (95%)
  • 83% of consumers trust peer recommendations over advertisements
  • 71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others.
  • 80% of companies online are under the impression that they deliver exceptional social media customer service, while only 8% of their customers say that they agree.



The 8 Most Popular Platforms and How They Can Benefit Your Business


Platform Monthly Active Users (MAU) Benefits


Facebook 2.32 billion MAU

  • Lead generation
  • Customer service
  • Customer conversions
  • Customized Targeting
  • Brand awareness


YouTube 1.9 billion MAU

  • Brand awareness
  • Lead generation
  • Audience engagement
  • Customized Targeting


Messenger 1.3 billion MAU

  • Lead generation
  • Customer service
  • Customer conversions


Instagram 1 billion MAU

  • Brand awareness
  • Audience engagement
  • Customer conversions


Twitter 330 million MAU

  • Lead generation
  • Customer engagement
  • Customer conversions
  • Brand awareness


LinkedIn 303 million MAU

  • Lead generation
  • Professional engagement
  • Audience insight
  • Recruitment
  • Snapchat 287 million MAU Brand awareness
  • Audience engagement


Pinterest 250 million MAU

  • Brand awareness
  • Customer engagement
  • Web traffic

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