Real Estate SEO Services
Change is always constant everywhere including SEO. With each coming year, SEO trends change continuously, and this one thing real estate experts need to be aware of if they want to gain a competitive advantage over their contemporaries.
With new real estate SEO changes rolling in thick and fast, knowing the right SEO trends to utilize will help you and your business in the short and long run. The following are some of the SEO trends for real estate.
Statistics show that most of the online traffic generated in the world, more than 50% are from mobile phones and devices.
Google has taken the initiative to implement mobile-first indexing. What it means is that user interaction with websites through mobile devices will play a key role in how websites are ranked. Should a website have a desktop version and a mobile version, the mobile site gets indexed first. So, if a website doesn’t have a mobile version or the mobile version isn’t user-friendly, then such sites miss out on ranking, and subsequently a great amount of traffic and exposure. Test your website to see if it is mobile-friendly by using Google’s mobile test site.
Delivering fantastic user experience, and doing it quickly is Google’s primary focus. Google made mobile page speed a vital ranking factor for sites. You can make the much-needed improvements on your page by utilizing updated page speed reports. This will show you where best to make the right changes. But the good news is that as long as the content of your site is relevant to a particular search, it will still rank. But it pays to have a website that is mobile-friendly and loads mobile pages fast.
Most people are now looking for what is nearest to them so that they can maximize their time. This is the reason why lots of search terms now include phrases like “closest to me,” and “near me.” So, if you want to compete with the real estate agency in your neighborhood, you have to make sure your local SEO highly responsive.
You have to ensure your local listings in the entire web is the same. That means you have the same name, phone number, address across the various websites, and online platforms your business is in. Failure to do this, means your traffic, and exposure might suffer for it, and your ranking would be affected.
The relevance of Content and User intent
Sites with the best quality contents rank on the first page on Google. The only way to rank in the first positions in a Google search is if the content matches users intent. With its ever-improving algorithm, Google can analyze the usefulness of online content on the go.
The websites that rank on Google’s first page usually have quality and in-depth contents that are relevant to a different array of users.
Mobile search and voice-driven searches are increasing on a daily basis. User experience is now vital, and as such, there is the need always to generate useful content to match users needs and requirements.
Lots of changes are coming into the real estate SEO world, and the digital world at large. You have to move the change, and equip yourself with the right SEO tools in other for you to stay ahead of your competition. Incorporating the SEO Trends into your business, will help you make the right plans, and implement the right strategies for your business growth.